There has never been a more important time to gain insight into market sentiment – the general feeling or mood of the financial markets – as recent events on the world’s stock exchanges have demonstrated.
Sentiment can be driven by a variety of factors, including market data, technical analysis, government reports, national and international events or it can simply be down to a ‘herd’ mentality. Given sentiment’s critical importance to market value, what can be done to measure and understand it? Online sentiment offers one of the best solutions. Providing instant feedback from the markets, online sentiment captures the mood of the investment community in the form of online news, blogs and other social media.
Fin-buzzTM allows executives, traders, analysts, investor relations and PR professionals to track sentiment in real-time, providing critical insights into the consequences of business decisions, news and changing market conditions as they happen. It is simple to use, easy to understand and available 24/7 via the web.
Here are a few examples of how share price and market sentiment can be related to specific business episodes using Fin-buzzTM:
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Monitoring the immediate and ongoing impact of a company’s interim or year-end financial results
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Evaluating the impact of news, including own, competitor, government and other announcements
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Monitoring the impact of commercial decisions, such as product launches or pricing changes
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Demonstrating the tangible impact of issues in the public domain, for example environmental concerns
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Showing the repercussions of legislation, regulation and intervention
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Track key drivers of online sentiment and whether this is likely to be good or bad
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Provide insight into online sentiment, enabling companies to determine what is most likely to drive stock up or down
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Potential early-warning of crises
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Real-time monitoring and evaluation of crises as they unfold
Fin-buzzTM reports on every FTSE 100 company in real-time on all days that the London market is trading.
To see examples click here...>
